About

Hola Reinas!

 

 

 

Welcome! First, thank you for taking the time to visit us.   My name is Selina Barajas, Founder and Curator of Mi Reina Mobile Boutique. In 2016, Mi Reina Mobile Boutique was launched in Tucson, Arizona. Our journey has not been linear. There have been many life experiences and situations that shaped our story; still today. I am a fourth-generation Tucson/Arizonan and my roots have always been here. I moved to Los Angeles and received my Master’s Degree in Urban Planning from UCLA. I have experience advocating for social, cultural and economic development initiatives for the community. The street view, economic (community) development and being mobile has always been something I knew I wanted to combine one day. I also wanted to open a business in my hometown, something that would focus on social entrepreneurship, women empowerment and community.

“Mi Reina” stems from when I remember my nana referring to her granddaughters as “mi reina” or “my queen.”  From an early age, I knew the definition of what it means to be a real “reina.” Reina translates to much more than physical beauty, but strength, wisdom, empathy and compassion. I feel so blessed to be surrounded by women who carry these traits and honor them.  Our goal is to make everyone who visits us feel like a queen, inside and out. I want women to visit Mi Reina and feel like they can have the opportunity to share who they are and be able to express themselves through fashion. If someone cannot make it to one of our events, Mi Reina will go directly to them, especially those who are dealing with depression and anxiety or just want to try something innovative. Now, as a mother of two girls, I want to leave behind a strong, positive impression.

 

My Nana Erlinda

You can find Mi Reina Mobile Boutique throughout the streets of Tucson, either collaborating at a community event or hosting our own! Stay connected via social media to catch where we will be next.