ūüćĀ ūüćā FALLing into some Changes! ūüćĀ ūüćā

Fall season is already upon us and we have been busy with several projects and changes going on! ¬†First, we are excited to announce another ‘Reina’ will be joining our family! We are expecting a baby girl January 2018. ¬†We feel blessed and anxious to meet her! ¬†We cannot wait to have her join us on our journey. ¬†When creating Mi Reina Mobile Boutique, we have our daughters in mind and hope both can continue on its legacy.


As we anxiously await the arrival of our baby girl, we have also been in hustle mode!  Last summer, we decided to strip the 1961 Siesta Liner to its bare bones.  This means, we had to take out EVERYTHING! The original floor, cabinets, stove, ice box, closet, bed, table and bench area.  We knew that this project would take time to come full circle and there would also be time for renovations and projects to undertake.  We soon realized to truly create a community on wheels, we had to bring back the interior.  Mi Reina Mobile Boutique is more than fashion.   We want to create a sense of pride and community wherever we go.  Having a safe space where people can walk into our trailer and be able to relax and shop is something we strive to create.  Our goal is to make everyone who visits Mi Reina to walk away feeling beautiful and more comfortable and confident.


At first, I was a bit hesitant to bring back the original floor plan. ¬†Yet, my dad helped walk me through the process. ¬†His main goal is to bring back the trailer to its essence. ¬†He helped me envision the value of having an area for people to sit inside and talk and mingle. ¬†Also, we will have the original ice box and stove to utilize (coffee or wine, anyone?)! ¬†I am always amazed by my dad’s work ethic. ¬†When he has something in mind; he goes full force and nothing or nobody can distract him. ¬†He has spent this season working countless hours on the inside of Mi Reina. ¬†Check out some of the latest renovations and projects:

The original stove
The original ice box
Welding back the pieces!
Dressing room + bench
Closet + Storage Space
This will be the sitting area + cafe corner + wine break

You can see our final interior this SATURDAY at the Barrio Centro Fall Fiesta from 11am-5pm at Bristol Park (1720 S. Bristol Ave, Tucson 85713).  Mi Reina Mobile Boutique is honored to be one of the participating sponsors at the fiesta.  Thank you to the Barrio Centro Association and Flowers & Bullets for hosting this annual event.

Come and enjoy:
Music: Dj Hashke, Diamantes del Pueblo Mariachi
Entertainment: B-boys, wrestlers
Kid activities: Art, science experiments, contests, cake walks, face paints
Salsa contest
Show & Shine on the lawn
Free food for all children!


We are bringing the latest fall fashion + accessories in various styles and sizes just for YOU.  Rather than feeling rushed to shop and leave, you can now relax inside, have a seat and stir up a conversation with a stranger or reconnect with an old friend.  Stop by and say hi!



ūüĆī Venice Pop-Up // hosted by Catrinas de Colores

Summer is half way over! These past few months have gone by so fast and everything has been a blur lately.  We have several exciting announcements to make (we will disclose very soon)!  In the meantime, we are preparing for our next pop-up.  When we began our Mi Reina Mobile Boutique adventure, it was envisioned solely for our Tucson community.  However, we have made some good friends along the way in both Arizona and California,  specially other local entrepreneurs who carry similar goals and interests as us.   One such business is CATRINAS DE COLORES ( Catrinas de Colores is

“Inspired by Mexican culture Catrinas de Colores brings the beauty of artesanias to Los Angeles in a unique style.” ¬† ¬† ¬† ¬† ¬† ¬† ¬†

Founders of Catrinas de Colores: Grecia Franco (left) and Samantha Carrillo (right)

Based out of Inglewood, California, Catrinas de Colores also began their small business journey last year and have collaborated with Mi Reina Mobile Boutique’s pop-up’s in Tucson. ¬†What we love about Catrinas de Colores is everything they sell is authentic and handmade from Mexican artisans. ¬†They also handpick each item and showcase what they carry through speciality events and local pop-ups. ¬†My personal favorites are their beautiful, Mexican embroidered blouses, leather wallets and huaraches!



On Sunday, August 13th from 10am-3pm, Catrinas de Colores will be hosting a VENICE POP-UP at 1808 Lincoln Boulevard (parking lot).  They will be displaying their latest items!  They also invited other local artists: GZ.JR, ORIGINAL ROOTS and US, MI REINA MOBILE BOUTIQUE!  At first, we hesitated to join in the fun because our Mi Reina 1961 Siesta Liner Trailer or 1957 Chevrolet Truck will not be joining us.  It feels weird to think we will be doing this pop-up without them.  Our trailer and truck are in Tucson and we look forward to reuniting soon!  We just could not turn down this opportunity!  We are excited to support Catrinas de Colores and meeting the other vendors.  If you are in the Los Angeles area, please cruise over to Venice, come stop by and say hi!


motHERHOOD Success!

It has been a week since our #motHERHOODpopup and we are still reminiscing on such a beautiful event. ¬†This idea came together¬†to celebrate Mother’s Day while shopping and supporting other small businesses and entrepreneurs (and mompreneurs). However, this pop-up would not have been possible without the support from YWCA’s Microbusiness Advancement Center (MAC). ¬†We appreciate YWCA’s Microbusiness Advancement Center (MAC) for co sponsoring our community event. ūüŹėūüĆĪ‚ú®ūüíď MAC believes in an economy based on healthy, sustainable, locally owned small businesses is key to making that vision a reality. ūüôĆūüŹĹ And our pop-up is a true testament of their vision!

We wanted to share images from the day. ¬†Thank you to Rescophotography¬†( and¬†Marisol Flores-Aguirre,¬†Executive Director of YWCA’s Microbusiness Advancement Center (MAC) for¬†capturing these moments!


It was the first time ever that¬†MAC and Mi Reina Mobile Boutique hosted the motHERHOOD Pop-Up! The community was invited to¬†spend the day (re) connecting with other moms, nanas, tias, cousins and friends at the House Of Neighborly Service (HNS) on Saturday, May 20, 2017 from 9:00 am until 2:00 pm. ¬†¬†Attendees were¬†also encouraged to bring and donate unused feminine hygiene products (tampons, pads, menstrual cups) to support homeless women as part of the YWCA’s Project Period.

It was so nice to really (re) connect with friends and family members and to see young and old enjoy the pop-up. ¬†The House Of Neighborly Service (HNS) hosted our event. ¬†HNS is located on 243 W 33rd Street and¬†is an arts and culture center in the heart of the City of South Tucson. It is such a beautiful campus with lot’s of positive activities and programs going on year-round! ¬†We feel proud and honored that our motHERHOOD Pop-Up was held on the campus.


We would like to THANK¬†all the vendors who participated in our MotHERHOOD Pop-Up! Also, special thank you to Yvonne Garcia for hosting a “Little Hands Cooking Workshop.” Children (and parents) were able¬†to¬†pop pop corn and amaranth to make alegria (popped amaranth bars). The focus of this workshop was to center engagement with our children and familiarity with the fires in our home by cooking healthy Indigenous snacks. ¬†Everyone who participated¬†were really engaged!

Check out who participated in our motHERHOOD Pop-Up and please continue to support them:

‚ôĘ Alina Jewelry
‚ôĘ Casablanca Body
‚ôĘ Chicana Motherwork
‚ôĘ Damsel in Defense
‚ôĘ Drop the Label
‚ôĘ Flowers & Bullets Collective
‚ôĘ Geronimo’s Revenge
‚ôĘ Green Fairy Pastries
‚ôĘ India Hicks
‚ôĘ It Works!
‚ôĘ JET Multi Sport Fitness
‚ôĘ Kim’s Lip Boutique
‚ôĘ Lindsay McVay Creations
‚ôĘ Marcy – The Aesthetican
‚ôĘ Microbusiness Advancement Center (MAC)
‚ôĘ Mi Reina Mobile Boutique, LLC
‚ôĘ Progressives of Southern Arizona
‚ôĘ Rescophotography
‚ôĘ Sol Design Studio
‚ôĘ Tucson Spectrum Dentistry
‚ôĘ Tupperware with Julie
‚ôĘ Young Living Essential Oils


Lastly,¬†“We know that local, small businesses are the heart of a healthy and growing economy and our partnership is a reflection of our commitment to supporting local entrepreneurs; particularly those who are women and immigrants,” Marisol Flores-Aguirre, the advancement center’s executive director said. ¬†Again, we thank you for¬†supporting!


Mi Reina Mobile Boutique appreciates everyone who took time out of their day to come visit us. We hope you had fun!

Marisol Flores-Aguirre, MAC Executive Director, Selina Barajas from Mi Reina Mobile Boutique, LLC and Victor Mercado, WBC Director

My Mom ‚̧ My Teacher

Mother’s Day is here! ¬†This is a special day and is a chance for families to show their appreciation to their¬†mothers. ¬†It is a day we celebrate and honor our mothers and maternal figures. ¬†Today I would like to celebrate my mom, Gracie Rodriguez. ¬† Where do I start? Well, let me just start by saying that I am blessed to have the relationship that I have with my mom. We are very close and I consider her my best friend. ¬†My mom and my dad, Rene raised three children: my older brother, Rene, me and my younger sister, Alyssa. ¬†We are who we are today because of them. ¬† My mom is not only an awesome mom but¬†now she is the ultimate nana! ¬†She has four grand children: Jacob, Auggie, Camilia and Sofia Luna. ¬†WE LOVE YOU MOM/NANA!!!

Nana Gracie with her grandkids (+ Tata Rene too)

My mom is a retired school teacher.  She worked with the Sunnyside Unified School District (SUSD) in Tucson, Arizona for over 30 years.  She has had (and continues) to have a positive impact on her past students lives and the surrounding community, especially near Elvira Elementary on the southside of town.


When I started kindergarten, I felt so excited because I was going to the school where my mom was a teacher! I was finally going to see where she worked! ¬†This day will be forever etched in my mind. ¬†I remember walking with my mom¬†to the teacher lounge, getting¬†a donut and then listening to my mom talk¬†to another teacher about lesson plans and the school days ahead. ¬†Watching my mom in ‘action’ and witnessing the power she had in providing knowledge to children is something that I believe empowers me to this day. ¬†As a full-time working mom, I know I can balance my life because I had my mom as a role model and someone who would leave her work space and return home to us. ¬†After I became a mother, I felt like I¬†understood my mother better. ¬†I feel like I am now able to see¬†things through her eyes. ¬†Our connection is special.

Baby Alyssa getting baptized. ¬†My nana Erlinda served as her godmother. My mom and nana were very close.¬†‚̧ They lived down the street from one another!
Pony Rides (all the time)! Baby Selina + Lil Rene = Fun Times!
The three of us; we would always go places together.
Preschool Field Trip!
My mom always celebrated our birthdays! This one was at Peter Piper Pizza (12th/Ajo).

When I moved to Los Angeles, it was bittersweet. ¬†I was excited for my new adventure but I was so sad to say good-bye to my family, especially my mom. ¬†On their way back to Arizona, my sister taught my mom how to text. ¬†This one move has saved me from being homesick. ¬†Every morning and throughout the day, my mom and I text. ¬†We send funny pictures, serious stories and I always wait for her to leave a ‘daily affirmation.’ ¬†When thinking about how I wanted to frame this blog, I was actually inspired by her and our daily conversations. ¬†You see, I share my whole day with my mom. Well, some days are good and some days are ehhh. ¬†But whatever the case, after I hang up, my mom will send me a text message with a sentence reassuring me that I am on the right path. ¬†Being the teacher that she is, Gracie has taught us a thing or two about life. ¬†She has taught us many lessons about being book smarts and life smart.

Familia Rodriguez

If you read her messages below, my mom shares an important piece of advice that will last you a lifetime.  These are some of the favorite ones she has shared with me.  One day, I will share these same daily affirmations with my daughter, Sofia Luna and hopefully she will be able to pass on too.












Gracie + confirmation day. My mom has a strong faith in God!
Beautiful Gracie!
Hippie Child


I hope that you find these daily affirmations inspiring, and not just because my mom is an incredible woman.  Mi Reina Mobile Boutique is encouraging everyone to honor Рor remember- their mothers. We’d love to invite you to come (re) connect with us at our motHERHOOD Pop-Up on Saturday, May 20th from 9am-2pm at House Of Neighborly Service.

‚ĚÄ Mi Bella Rosa ‚ĚÄ

May 10th is a special day for many mothers.¬†¬†It¬†is DIA DE LAS MADRES! ¬†‘Dia de Las Madres’ or Mother’s Day is celebrated in Mexico, El Salvador and Guatemala.¬† On this day mothers and mother figures are given flowers, cards, candy, and other gifts that symbolize appreciation, respect and love.¬†¬† My in-laws, being first generation mexicanos celebrate¬†el dia de las madres on May 10th rather than the second Sunday in May.¬† Today, I would like to honor my mother-in-law, Rosa Barajas!


My suegra (mother-in-law) Rosa Barajas is someone who I love and admire.  God truly blessed me with a special mother-in-law.  I admire her positive attitude and every day I see her, she always carries a smile no matter the situation. The day my husband, Abraham introduced me to her, she welcomed me into her home and shared many stories with me (and still does).

Rosa is a true #mobilereina and boss! She has an entrepreneurial spirit.¬† She would tell me that growing up in San Luis Potosi, she would often help her mom with their tiendita. When she moved to Los Angeles when she was 18 years old, Rosa started to work right away. Her and my father-in-law, Jesus have worked hard to create a foundation here in California. ¬†They raised three happy, smart and kind children: Abraham (my husband), Jesus ‘Junior’ and Jasmin.

Lawndale, CA : U.S. Citizenship Ceremony 
Rosa + Baby Abraham + Rosa’s Brother, Joaquin Solis in Culver City, CA
Happy Birthday to Junior & Abraham (October Babies)
Happy Mama + Baby Jasmin + Junior

After she had her two sons, she worked for Mary Kay selling makeup and beauty products.  She worked for the company for over a decade! She told me she was one of their best sellers! And I believe it because she has taught me a thing or two about business! After her youngest daughter, Jasmin was born, she worked in retail and other independent beauty companies.   My mother-in-law has always had the eye and passion for beauty and fashion.  I believe she is ahead of her time and starts trends!  Rosa has never been afraid or shy to experiment with her style.

Rosa with her mom, Chavelita in Inglewood, CA
Vacation in Guadalajara, Mexico
Wearing ripped jeans in the 90’s! Sunny California style


Rosa is also very creative and crafty.  She knows how to sew, make jewelry, hair bows and other hand-made products.  She inspires me to think outside of the box and gives me confidence to move forward with my business.


Rosa takes care of our daughter, Sofia Luna.  They have fun adventures together!  This is something I love because she will grow up close with both of her grandmothers.  What a blessing!

Celebrating Mother’s Day as a Grandma
Familia Barajas : Rosa’s Birthday Dinner

Often, when I pick up Sofia Luna after work, my suegra often shares advice and stories with me.¬† These consejos, or tips have stuck with me over the years and I hope to pass down to our daughter.¬†¬† I asked her to share some valuable consejos with us about how, we as women and mother’s can feel beautiful. Here is what she said:

“Para ser bella, debes sentirte que eres bella, que eres triunfadora, forjarte metas y llegar a ellas, labantarte alegre y con optimism, no hay barreras, las barreras te las pones tu, y siempre mantener tus valores amate, para amar a los demas.”

“To be beautiful, you must feel that you are beautiful, that you are successful, go for your¬†goals and reach them, to be happy and with optimism, there are no barriers, barriers you put them, and always keep your values ‚Äč‚Äčdear and to love yourself, you will love the rest.”

ūüĆĪ ūüíõ A Mother’s Inspiration ūüíõ ūüĆĪ

// co-author : Yvonne Garcia

As a working mom, it can be tough to take the time to invest in fashion and beauty styles. Sometimes a ponytail and lip gloss is best we can do (while carrying on our multiple roles and duties). But sometimes we want to go for all-out glam, or look our best for work or date nights.

That’s where¬†Mi Reina Mobile Boutique can¬†come in. Here at Mi Reina Mobile Boutique, we’re committed to providing fashion and beauty ideas that actually work for busy moms and women on the go; just like us! Mi Reina Mobile Boutique offers affordable, unique and stylish fashion pieces for young women to elders.¬† We hand select every item that we carry and invest in clothes and accessories that you can wear from work to the playground to a night out! Our motherhood Pop-Up will showcase our items on Saturday, May 20, 2017 from 9am-2pm at House of Neighborly Service (243 W 33rd Street,¬†Tucson, AZ 85713). The items Mi Reina brings to our pop-ups are fashion items that I wore pre, during and post baby.¬† It is importable for us to share this with other women who are also going through various life transitions. We want each women to feel like she can wear each piece with confidence.¬† ¬†Moreover, it is important for us to not just display our clothes, but see¬†them ‘in action’ before we sell to the community.


A couple months back (while hand selecting our latest outfits), I wanted to have a real mother from the community model our fashion finds.¬† Luckily, my¬†‘homegirl’ and #mobilereina mama, Yvonne was in Los Angeles and we were able to catch up¬†over coffee, brunch and laughs! I was able to see her in action as a beautiful, patient and caring mother to her children.¬† When thinking of an inspirational mother, Yvonne was my go to!

We decided to meet up at my favorite cafe: Homegirl Café, which is located near Downtown Los Angeles.  Homegirl Cafe is a favorite farm-to-table breakfast and lunch spot where homegirls serve tables instead of serving time.  Homegirl Café offers an extensive training program empowering women and men to undertake what is often their first job in the restaurant industry and urban farming.  As trainees learn to grow, prep, and serve local and organic food, they grow in self-understanding  to pepare themselves to serve as leaders in their families and communities.  



Yvonne is a mother to three children, a wife, a sister and daughter. She is very family oriented and loves incorporating her children in everything she does. She loves to learn about desert medicines and foods in the Sonoran desert. Yvonne and her husband love the outdoors and creating hands-on learning experiences for their children. When she found out about my concept of Mi Reina Mobile Boutique, Yvonne thought it was such a beautiful dream and she wanted to support anyway she could.
“Mi Reina Mobile Boutique is a inspiration to all mothers. Selina had a beautiful dream to make a difference in women’s lives, allowing them to feel beautiful. Now, Selina has done it again! Bringing the Tucson community together to enjoy food, music and most importantly family.”¬† ~Yvonne Garcia

Fashion is what you buy, style is what you do with it.

Each clothing item fit her perfectly and comfortably.¬† She wore each dress and romper gracefully and I was able to see her in action with her family, which was an honor to witness! Yvonne is such¬†a good mama and despite having a photo shoot inside the cafe (with several onlookers nearby), all of her children behaved and wanted to be part of Yvonne’s day. ¬†It amazed me how each dress brought out different¬†qualities out¬†of Yvonne. She¬†is so beautiful inside and out! I was also able to see how versatile each item was when wearing it. ¬†As a mom, you want your clothes to be quality. ¬†You also want your clothes to fit comfortably, yet stylish. ¬†This is what Mi Reina will bring to you every time we are in town. ¬† Everything Yvonne is wearing will be sold at our motHERHOOD Pop-Up (while supplies last)!¬†ūüėć
Take a look:
You can catch Yvonne in action soon! She will be hosting a workshop at our upcoming motHERHOOD Pop-up:

Join us for a children’s hands on kitchen experience. We will be popping pop corn and amaranth to make alegria (popped amaranth bars). The focus is to center engagement with our children and familiarity with the fires in our home by cooking healthy Indigenous snacks.

The booth will be set up from 10am-Noon to pop, mix and shape some alegria. Caretaker participation encouraged, as cooking and food brings families together.
**By donation**amath


#motHERHOODpopup ‚ô¶ May 20, 2017


Mother’s Day is already a month away!¬† Depending on how you celebrate this special day, you are either honoring your mom on Wednesday, May 10 if you celebrate¬†Mexico’s Mother Day¬†and/or Sunday, May 14.¬†¬†Mother’s Day has always been a special day growing up because I have¬†an AMAZING¬†mama (she is my best friend). ¬†Thankfully, I have grown up with many other powerful moms and today, they all continue to teach and guide me to be the best¬†person and mother¬†that I can be.¬† Now, that I am a proud mama to Sofia Luna (3 years old); I have gained a whole new respect and appreciation¬†for the mothers of the world!¬†¬†It also allowed me to¬†see my own mother and¬†suegra (mother in law) in a whole new light.¬†If you are fortunate enough to have a¬†positive relationship¬†with your own mother and/or mother-in law, then you know how becoming a parent¬†yourself will make you love her even more.¬† [Stay tuned for a blog more on that later].
Preggo Memory : My Baby Shower                                                             (mi suegra, Rosa Irma on the left and my mom, Gracie on the right)   Santa Monica, CA

The concept of Mi Reina Mobile Boutique launched after I¬† experienced motherhood.¬†The feelings of¬†both love and terror over raising a¬†little person, without an instruction manual, are powerful.¬† ¬†Everyone tells you how much your life will change after having a baby. And it does. One of the hardest parts of being a parent is the worry that you are not doing this role¬†correctly.¬† Self-doubt and¬† criticism are always there.¬† As a mother, you put your babies’ needs before yours and¬†along the way, you have to adjust to this new lifestyle called “motherhood.”

The day I claimed¬†a new ‘hood…MOTHERHOOD! ¬†Sofia Luna 1.22.14
Often,¬†you “lose” things you didn‚Äôt know you had; things you use to take for granted, like going someplace with no purpose (aka the mall) or socialize with other adults.¬†¬† The “little things”, things you never knew you would miss because no one told you that you might not do them very often again.¬† The adjustment was often confusing and difficult for me because I am always on the move.¬† I also became isolated and irritable and tried to adjust to my new role¬†of motherhood.¬†¬† Today, I am still learning and adjusting.

Here are my two main adjustments and how Mi Reina Mobile Boutique can help:

1.) Going to places with no purpose
It was not impossible for me to get up and take a drive to the nearest mall, but just the thought of me getting in the car with a then newborn bothered me.  Going shopping became more of a chore rather than something I enjoyed and looked forward to.   I yearned for a more intimate setting and for someone to help assist me with the shopping process.  I also was looking for a retail employee to keep it real with me and let me know what clothes flattered my body; rather than what would sell off the rack.
Shopping can become overwhelming!
‚ô¶ Driving with a purpose!

Today, Mi Reina Mobile Boutique can now travel with a purpose!  If you are in the Tucson area and would like to host a private pop-up, check this out! On selected dates, you can book us and we will bring a unique and fun shopping experience straight to you!

We help make shopping easy and convenient by pulling into your driveway, parking lot or outdoor area.¬† This is great for Girl’s Nights, Moms on the Go, Bridal Showers, Birthdays and more!¬† We are currently serving the Greater Tucson area but will make exceptions for large parties and/or events.¬† This service is free to you! However, you must have a minimum of ten guests present.¬† Hostess will receive 10% of all sales in merchandise or 10% of all sales will be donating to a local non-profit of your choice.
2.) Socializing with other adults
¬†I also missed the conversations I had with my close friends (in my age bracket).¬† Becoming a mom, meant that I was no longer on the same time zone as the rest of the world.¬† I was on my babies’ time.¬† So, trying to organize a girl’s night¬†and¬†trying to schedule a¬†timeframe¬†with other¬†busy women¬†soon became more work than I¬†could imagine!¬†¬† Thus,¬†I reconnected with my mobile boutique vision after becoming a busy mama.¬†¬† Having¬†Sofia Luna¬†intensified this¬†vision and motivated me to push forward with my mobile boutique concept.
Keep an eye out for Mi Reina; popping up around town!
‚ô¶ (re) Connecting Through Pop-Ups + Reactivating Spaces!
Today, Mi Reina Mobile Boutique is¬†POPPING up all over town,¬†specifically in the south and southwest side of town. ¬†I knew that I wanted to reactivate spaces that have historically been neglected and/or vacant. I wanted to see what beauty could grow from having pop-ups.¬†¬† Our hope is to (re) connect with as many folks as possible through our events and pop-ups.¬†¬† Our next event will showcase and celebrate mothers from Tucson. ¬†In honor of Mother’s Day, the Microbusiness Advancement Center (MAC) and Mi Reina Mobile Boutique are hosting the first ever motHERHOOD Pop-Up!
You are invited to come spend the day with us for a day of family fun, inspiration and to (re) connect with other moms, nanas, tias, cousins and friends at the House Of Neighborly Service (HNS) on Saturday, May 20, 2017 from 9:00 am until 2:00 pm. This free event will include a personal health & wellness workout, beauty touch-ups, beats, drinks and eats, local and small businesses and much, much more! So get ready to shop, support and have a good time!
There will also be an opportunity for you to give back to the community by donating to the Period Project. You can participate by donating tampons, pads and reusable menstrual cups to women and girls in need.