Last year, on #SmallBusinessSaturday Mi Reina Mobile Boutique officially launched! It was an exciting and anxious moment for us! I always had this vision of creating something mobile; something that would empower and inspire others, specifically women and communities who have historically been neglected or ignored. We decided on clothes + accessories, but our concept is more than just fashion. My hope is to go into different hoods, reservations and private parties and bring community together, especially women of all ages.
Mi Reina’s goal is to make every person who visits the 1961 Siesta Liner to leave away feeling like a queen, inside and out. Every reina, or queen deserves to feel beautiful.
After doubting my idea and second guessing my thoughts; I regained confidence and reassurance from my family and friends, our parents and my husband. All told me to try it out – what is there to lose!? As my 32nd birthday approached, I decided to go full force and have a game plan. I always told myself that I wanted to own a business by the time I was 32 (32 was one of my lucky numbers growing up). It was now, or never! Of course, I had to communicate with my dad, Rene since he was the one putting our vintage trailer back to her beautiful self again!
Our first official event was the first ever Pop-Up Holiday Market on Tucson’s Southside (702 W. Irvington Road)! We co-hosted the event with The Common Group and it was a HUGE success! The goal was to launch on small business Saturday because 1.) I wanted to support those who love to create and 2.) I have several family members who are already small business owners. I believe in supporting local. Why not host an event that could build an awareness and help out others achieve their dreams along the way?! The event featured local, small businesses- regional artisans, crafters and boutique businesses of locally produced goods. The community was able to buy gift items and products, such as handmade soaps, beauty supplies, health information, home décor, clothes, specialty stores and much more! It was an awesome way to launch Mi Reina Mobile Boutique; better than I could have imagined!
So many people we love were there to support us on our journey and continue to inspire us! This past year has been more than I could ever dream of! We have hosted several more pop-ups and events. Met so many people and #mobilereinas from all over Tucson and beyond! We were even featured in the local newspaper! Thank you Carmen Duarte for sharing our story. Check out the article if you have yet to read it (click here). Can’t wait to see what our future adventure brings us!
THANK YOU all for your love and support! We greatly appreciate every visit, purchase, love on our social media and just your positive vibes! I have learned so much this year and I look forward to learning and growing with you. As a thank you, we are promoting our FIRST ANNUAL GIVEAWAY! The winner will receive a whole new wardrobe for the upcoming holidays or any special occasion!
If you cannot support Mi Reina Mobile Boutique tomorrow on Small Business Saturday, please try and spend your money and invest in others who want to create and have a vision. ✦✦✦✦✦